New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.
When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.
Product details
Publisher : Harper Business; Illustrated edition (Nov. 26 2013)
Language : English
Hardcover : 224 pages
ISBN-10 : 006227306X
ISBN-13 : 978-0062273062
Item weight : 789 g
Dimensions : 2.29 x 19.56 x 23.37 cm
Best Sellers Rank: #64,012 in Books (See Top 100 in Books)
#85 in Web Marketing (Books)
#100 in Business Web Marketing
#102 in Internet Marketing (Books)
Customer Reviews: 4.5
3,220 ratings
Amazon Price History
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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World (006227306X)
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