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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
Product details
Publisher : Harper Business; 3rd edition (28 Jan. 2014)
Language : English
Paperback : 288 pages
ISBN-10 : 0062292986
ISBN-13 : 978-0062292988
Dimensions : 13.49 x 1.65 x 20.32 cm
Best Sellers Rank: 10,227 in Books (See Top 100 in Books)
60 in Sales & Marketing
103 in Personal Finance (Books)
114 in Professional Finance
Customer reviews: 4.6
2,347 ratings
Publisher : Harper Business; 3rd edition (28 Jan. 2014)
Language : English
Paperback : 288 pages
ISBN-10 : 0062292986
ISBN-13 : 978-0062292988
Dimensions : 13.49 x 1.65 x 20.32 cm
Best Sellers Rank: 10,227 in Books (See Top 100 in Books)
60 in Sales & Marketing
103 in Personal Finance (Books)
114 in Professional Finance
Customer reviews: 4.6
2,347 ratings
Amazon Price History
This is our record of Amazon price changes for Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) (0062292986) since we began monitoring it.
| Price Type | Lowest Ever | Highest Ever | Current + | Average |
|---|---|---|---|---|
| Amazon | (Jul 04, 2026) | (Jul 04, 2026) | 0,00 € (Jul 04, 2026) |
0,00 €
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Jul 04, 2026 05:30 PM
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