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Lilliput Land: How Small Is Driving India's Mega Consumption Story
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Lilliput Land: How Small Is Driving India's Mega Consumption Story

One of the largest consumer markets of the world, India is made up of lots and lots of small consumers— each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day.
In her new book, Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opportunities that new India has to offer.
Product details
Publisher : Penguin Business (7 March 2024)
Language : English
Hardcover : 304 pages
ISBN-10 : 014346549X
ISBN-13 : 978-0143465492
Dimensions : 14 x 0.28 x 22.25 cm
Country of Origin : India
Best Sellers Rank: #3,892 in Books (See Top 100 in Books)
#23 in Industries
#85 in Society & Culture (Books)
#109 in Economics Books
Customer Reviews: 4.5
57 ratings

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Amazon (Jun 14, 2026) (Jun 14, 2026) 0,00 € (Jun 14, 2026)

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