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How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands
This book will change the way you think about marketing forever.
Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
Product details
Publisher : OUP Australia & New Zealand; 2nd edition (21 Dec. 2021)
Language : English
Hardcover : 256 pages
ISBN-10 : 0190330023
ISBN-13 : 978-0190330026
Dimensions : 23.75 x 1.93 x 16.36 cm
Best Sellers Rank: 17,494 in Books (See Top 100 in Books)
4 in Public Relations (Books)
14 in Market Research
29 in Advertising (Books)
Customer reviews: 4.5
73 ratings
Publisher : OUP Australia & New Zealand; 2nd edition (21 Dec. 2021)
Language : English
Hardcover : 256 pages
ISBN-10 : 0190330023
ISBN-13 : 978-0190330026
Dimensions : 23.75 x 1.93 x 16.36 cm
Best Sellers Rank: 17,494 in Books (See Top 100 in Books)
4 in Public Relations (Books)
14 in Market Research
29 in Advertising (Books)
Customer reviews: 4.5
73 ratings
Amazon Price History
This is our record of Amazon price changes for How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands (0190330023) since we began monitoring it.
| Price Type | Lowest Ever | Highest Ever | Current + | Average |
|---|---|---|---|---|
| Amazon | (Jun 14, 2026) | (Jun 14, 2026) | 0,00 € (Jun 14, 2026) |
0,00 €
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Jun 14, 2026 08:59 PM
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