Measure What Matters: The Simple Idea that Drives 10x Growth

INSTANT NEW YORK TIMES BESTSELLER

'For anyone interested in becoming a better manager' - Bill Gates

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Discover the revolutionary approach to goal-setting behind the explosive growth of Intel, Google, Amazon and Uber.

In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a small startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. After implementing Doerr's system of Objectives and Key Results (OKRs), the company grew exponentially. Today, that same startup - Google - has a market cap exceeding $600 billion.

Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations. In the OKR model, objectives define what we seek to achieve and key results are how those top­ priority goals will be attained. They focus effort, foster coordination and enhance workplace satisfaction. For the first time in