Persuading with Data: A Guide to Designing, Delivering, and Defending Your Data
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Persuading with Data: A Guide to Designing, Delivering, and Defending Your Data

An integrated introduction to data visualization, strategic communication, and delivery best practices.

Persuading with Data provides an integrated instructional guide to data visualization, strategic communication, and delivery best practices. Most books on data visualization focus on creating good graphs. This is the first book that combines both explanatory visualization and communication strategy, showing how to use visuals to create effective communications that convince an audience to accept and act on the data. In four parts that proceed from micro to macro, the book explains how our brains make sense of graphs; how to design effective graphs and slides that support your ideas; how to organize those ideas into a compelling presentation; and how to deliver and defend data to an audience.
Dettagli prodotto
Editore : The MIT Press; Edizione standard (29 marzo 2022)
Lingua : Inglese
Copertina flessibile : 264 pagine
ISBN-10 : 0262543273
ISBN-13 : 978-0262543279
Peso articolo : 567 g
Dimensioni : 20.32 x 1.14 x 22.86 cm
Posizione nella classifica Bestseller di Amazon: n. 1.501 in Manuali di scrittura (Libri)
n. 10.727 in Dizionari e opere di consultazione
n. 14.698 in Impresa, strategia e gestione (Libri)
Recensioni dei clienti: 4,6
68 voti

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