The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Product details
Publisher : Back Bay Books; Reprint edition (Jan. 7 2002)
Language : English
Paperback : 304 pages
ISBN-10 : 0316346624
ISBN-13 : 978-0316346627
Item weight : 295 g
Dimensions : 13.97 x 2.54 x 21.59 cm
Best Sellers Rank: #26,766 in Books (See Top 100 in Books)
#17 in Market Research (Books)
#17 in Statistics
#17 in Research Marketing
Customer Reviews: 4.5
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