Watch Price
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
There are laws of nature, so why shouldn't there be laws of marketing?
As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
Product details
Publisher : Harper Business; Illustrated edition (April 27 1994)
Language : English
Paperback : 160 pages
ISBN-10 : 0887306667
ISBN-13 : 978-0887306662
Item weight : 113 g
Dimensions : 13.49 x 0.91 x 20.32 cm
Best Sellers Rank: #6,823 in Books (See Top 100 in Books)
#3 in Industrial Marketing (Books)
#3 in Industrial Marketing & Sales
#5 in Global Marketing (Books)
Customer Reviews: 4.5
3,503 ratings
Publisher : Harper Business; Illustrated edition (April 27 1994)
Language : English
Paperback : 160 pages
ISBN-10 : 0887306667
ISBN-13 : 978-0887306662
Item weight : 113 g
Dimensions : 13.49 x 0.91 x 20.32 cm
Best Sellers Rank: #6,823 in Books (See Top 100 in Books)
#3 in Industrial Marketing (Books)
#3 in Industrial Marketing & Sales
#5 in Global Marketing (Books)
Customer Reviews: 4.5
3,503 ratings
Amazon Price History
This is our record of Amazon price changes for The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (0887306667) since we began monitoring it.
| Price Type | Lowest Ever | Highest Ever | Current + | Average |
|---|---|---|---|---|
| Amazon | (Jun 28, 2026) | (Jun 28, 2026) | 0,00 € (Jun 28, 2026) |
0,00 €
Amazon Price
Jun 28, 2026 03:34 PM
Your Amazon Price Watches
We'll notify you when the price drops to your desired price.
Watch Price
Watch Price
Watch Price
Watch Price
