Game Analytics: Retention and Monetization in Free-to-Play Mobile Games

"A must-read for anyone working in game analytics." - Eric Seufert

“Truly one of the most useful things I have ever read about game development.” - Sergei Belkov, iLogos Game Studio

Mobile games are big business, and the landscape is more competitive than ever. With an in-depth focus on the core areas of user retention and predicting customer lifetime value, Game Analytics contains the hands-on SQL queries, R scripts, statistical theory, full-colour Tableau visualizations, and insider tips and tricks you need to succeed as a data analyst, product manager, or user acquisition manager in free-to-play games.

Game Analytics describes in detail how successful game studios make money, collect and query player data, define key performance indicators (KPIs), build dashboards and predictive models of retention and monetization, measure and predict return on ad spend (ROAS), and use statistics to analyze A/B tests designed to improve retention and monetization.

By the end of this book, the reader will understand: