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Breaking Twitter: Elon Musk and the Most Controversial Corporate Takeover in History
‘An excitable, high-octane account’ – Independent
In October 2022, Elon Musk marched through Twitter’s front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come – brutal mass firings, an exodus of advertisers and ‘blue-tick’ celebrities and a vicious battle for control.
With unique access to Twitter insiders and Musk’s confidants, this is the astonishing story from all sides. Why did Elon overhaul Twitter’s blue-tick system, and how did it lead to the near-collapse of the company’s revenue? Will Twitter – now X – survive? How has the constant negative press coverage affected Elon?
With a wealth of hidden details,
In October 2022, Elon Musk marched through Twitter’s front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come – brutal mass firings, an exodus of advertisers and ‘blue-tick’ celebrities and a vicious battle for control.
With unique access to Twitter insiders and Musk’s confidants, this is the astonishing story from all sides. Why did Elon overhaul Twitter’s blue-tick system, and how did it lead to the near-collapse of the company’s revenue? Will Twitter – now X – survive? How has the constant negative press coverage affected Elon?
With a wealth of hidden details,
Product details
Publisher : Macmillan Business; Main Market edition (13 Jun. 2024)
Language : English
Paperback : 352 pages
ISBN-10 : 1035032481
ISBN-13 : 978-1035032488
Reading age : 18 years and up
Dimensions : 13 x 2.3 x 19.7 cm
Best Sellers Rank: 216,320 in Books (See Top 100 in Books)
162 in Computer Scientist Biographies
305 in History of Engineering & Technology
369 in Engineer Biographies
Customer reviews: 4.1
259 ratings
Publisher : Macmillan Business; Main Market edition (13 Jun. 2024)
Language : English
Paperback : 352 pages
ISBN-10 : 1035032481
ISBN-13 : 978-1035032488
Reading age : 18 years and up
Dimensions : 13 x 2.3 x 19.7 cm
Best Sellers Rank: 216,320 in Books (See Top 100 in Books)
162 in Computer Scientist Biographies
305 in History of Engineering & Technology
369 in Engineer Biographies
Customer reviews: 4.1
259 ratings
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| Amazon | (Jun 28, 2026) | (Jun 28, 2026) | 0,00 € (Jun 28, 2026) |
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