A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property
Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world―such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others―Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses.
Features updated interviews of companies, and a new treatment of the Profit Center Level
Product details
Publisher : Wiley; 2 edition (Dec 6 2011)
Language : English
Hardcover : 272 pages
ISBN-10 : 1118004531
ISBN-13 : 978-1118004531
Item weight : 618 g
Dimensions : 15.75 x 2.54 x 23.11 cm
Best Sellers Rank: #879,653 in Books (See Top 100 in Books)
#208 in Intellectual Property Law (Books)
#324 in Knowledge Capital
#327 in Management Accounting (Books)
Customer Reviews: 4.5
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