The missing manual on how to apply Lean Startup to build products that customers love
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.
Product details
Publisher : Wiley; 1st edition (June 2 2015)
Language : English
Hardcover : 336 pages
ISBN-10 : 1118960874
ISBN-13 : 978-1118960875
Item weight : 544 g
Dimensions : 16 x 3.05 x 23.11 cm
Best Sellers Rank: #7,970 in Books (See Top 100 in Books)
#5 in Enterpeneurship Textbooks
#6 in Production & Operations Management (Books)
#7 in Marketing Textbooks
Customer Reviews: 4.6
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