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Testing Business Ideas: A Field Guide for Rapid Experimentation (The Strategyzer Series)
A practical guide to effective business model testing
7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.
7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.
Product details
Publisher : Wiley; 1st edition (12 Nov. 2019)
Language : English
Paperback : 368 pages
ISBN-10 : 1119551447
ISBN-13 : 978-1119551447
Dimensions : 23.88 x 2.29 x 18.8 cm
Best Sellers Rank: 72,132 in Books (See Top 100 in Books)
33 in Market Research
Customer reviews: 4.5
1,172 ratings
Publisher : Wiley; 1st edition (12 Nov. 2019)
Language : English
Paperback : 368 pages
ISBN-10 : 1119551447
ISBN-13 : 978-1119551447
Dimensions : 23.88 x 2.29 x 18.8 cm
Best Sellers Rank: 72,132 in Books (See Top 100 in Books)
33 in Market Research
Customer reviews: 4.5
1,172 ratings
Amazon Price History
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| Amazon | (Jun 10, 2026) | (Jun 10, 2026) | 0,00 € (Jun 10, 2026) |
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