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Data and Analytics Strategy for Business: Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy
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Data and Analytics Strategy for Business: Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy

For many organizations data is a by-product, but for the smarter ones it is the heartbeat of their business. Most businesses have a wealth of data buried in their systems which, if used effectively, could increase revenue, reduce costs and risk and improve customer satisfaction and employee experience.

Beginning with how to choose projects which reflect your organization's goals and how to make the business case for investing in data, this book then takes the reader through the five 'waves' of organizational data maturity. It takes the reader from getting started on the data journey with some quick wins, to how data can help your business become a leading innovator which systematically outperforms competitors.
Product details
Publisher : Kogan Page; 1st edition (3 Jun. 2022)
Language : English
Paperback : 328 pages
ISBN-10 : 1398606057
ISBN-13 : 978-1398606050
Dimensions : 15.49 x 2 x 23.5 cm
Best Sellers Rank: 63,765 in Books (See Top 100 in Books)
26 in Data Mining (Books)
Customer reviews: 4.7
41 ratings

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