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Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
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Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award
WINNER: 2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PR
WINNER: National Indie Excellence Awards 2023 - Marketing & Public Relations
WINNER: Readers' Favorite Book Awards 2023 - Gold Medal in Non-Fiction - Marketing
WINNER: NYC Big Book Award 2023 - Marketing & Public Relations
WINNER: 2023 Chanticleer International Book Awards, Harvey Chute Grand Prize Winner - Non-Fiction Business & Enterprise
FINALIST: Next Generation Indie Book Awards 2023 - Business
FINALIST: American Book Fest Best Book Award 2023 - Marketing & Advertising
SHORTLISTED: Business Book Awards 2023 - Smart Thinking

Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses.

Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify and
Product details
Publisher : Kogan Page; 1st edition (3 Aug. 2022)
Language : English
Paperback : 288 pages
ISBN-10 : 1398606480
ISBN-13 : 978-1398606487
Dimensions : 15.6 x 1.6 x 23.39 cm
Best Sellers Rank: 23,288 in Books (See Top 100 in Books)
30 in E-Commerce (Books)
Customer reviews: 4.8
98 ratings

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