Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
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Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

What stories do you need to tell, and how do you tell them?
Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.
Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate:
The Value Story—convince customers they need what you provide.
The Founder Story—persuade investors and customers your organization is worth the investment.
Product details
Publisher : HarperCollins Leadership (Sept. 24 2019)
Language : English
Hardcover : 240 pages
ISBN-10 : 140021193X
ISBN-13 : 978-1400211937
Item weight : 1.05 kg
Dimensions : 15.88 x 2.67 x 23.62 cm
Best Sellers Rank: #29,622 in Books (See Top 100 in Books)
#37 in Direct Marketing (Books)
#37 in Direct Marketing Books
#47 in Web Marketing (Books)
Customer Reviews: 4.7
1,804 ratings

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