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Mapping Experiences: A Complete Guide to Customer Alignment Through Journeys, Blueprints, and Diagrams
Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these problems because they're too focused on processes. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually map existing customer experience and envision future solutions.
Designers, product and brand managers, marketing specialists, and business owners will discover how experience diagramming helps you determine where business goals and customer perspectives intersect. Armed with this insight, you can provide the people you serve with real value. Mapping experiences isn't just about product and service design; it's about understanding the human condition.
Designers, product and brand managers, marketing specialists, and business owners will discover how experience diagramming helps you determine where business goals and customer perspectives intersect. Armed with this insight, you can provide the people you serve with real value. Mapping experiences isn't just about product and service design; it's about understanding the human condition.
Product details
Publisher : O'Reilly Media; 2 edition (Dec 29 2020)
Language : English
Paperback : 436 pages
ISBN-10 : 1492076635
ISBN-13 : 978-1492076636
Item weight : 703 g
Dimensions : 22.86 x 2.03 x 18.54 cm
Best Sellers Rank: #176,249 in Books (See Top 100 in Books)
#45 in Website Architecture & Usability (Books)
#66 in Business Development Textbooks
#155 in Web Design (Books)
Customer Reviews: 4.5
253 ratings
Publisher : O'Reilly Media; 2 edition (Dec 29 2020)
Language : English
Paperback : 436 pages
ISBN-10 : 1492076635
ISBN-13 : 978-1492076636
Item weight : 703 g
Dimensions : 22.86 x 2.03 x 18.54 cm
Best Sellers Rank: #176,249 in Books (See Top 100 in Books)
#45 in Website Architecture & Usability (Books)
#66 in Business Development Textbooks
#155 in Web Design (Books)
Customer Reviews: 4.5
253 ratings
Amazon Price History
This is our record of Amazon price changes for Mapping Experiences: A Complete Guide to Customer Alignment Through Journeys, Blueprints, and Diagrams (1492076635) since we began monitoring it.
| Price Type | Lowest Ever | Highest Ever | Current + | Average |
|---|---|---|---|---|
| Amazon | (Jun 14, 2026) | (Jun 14, 2026) | 0,00 € (Jun 14, 2026) |
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