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The Influencer Code: How to Unlock the Power of Influencer Marketing
The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business.
From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves "influencers": those people who have a big—and, more importantly—loyal audience ready to hear what they have to say about anything.
Yet despite "influencer marketing" fast becoming one of the biggest buzz terms of the decade, it couldn't be more misunderstood.
Written by an accomplished entrepreneur, professor, and award-winning YouTube star,
From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves "influencers": those people who have a big—and, more importantly—loyal audience ready to hear what they have to say about anything.
Yet despite "influencer marketing" fast becoming one of the biggest buzz terms of the decade, it couldn't be more misunderstood.
Written by an accomplished entrepreneur, professor, and award-winning YouTube star,
Product details
Publisher : Hatherleigh Press (Oct. 13 2020)
Language : English
Paperback : 400 pages
ISBN-10 : 1578268249
ISBN-13 : 978-1578268245
Item weight : 646 g
Dimensions : 15.27 x 2.51 x 22.83 cm
Best Sellers Rank: #474,455 in Books (See Top 100 in Books)
#205 in Research Marketing
#216 in Market Research (Books)
#496 in Consumer Sales Behaviour
Customer Reviews: 4.8
70 ratings
Publisher : Hatherleigh Press (Oct. 13 2020)
Language : English
Paperback : 400 pages
ISBN-10 : 1578268249
ISBN-13 : 978-1578268245
Item weight : 646 g
Dimensions : 15.27 x 2.51 x 22.83 cm
Best Sellers Rank: #474,455 in Books (See Top 100 in Books)
#205 in Research Marketing
#216 in Market Research (Books)
#496 in Consumer Sales Behaviour
Customer Reviews: 4.8
70 ratings
Amazon Price History
This is our record of Amazon price changes for The Influencer Code: How to Unlock the Power of Influencer Marketing (1578268249) since we began monitoring it.
| Price Type | Lowest Ever | Highest Ever | Current + | Average |
|---|---|---|---|---|
| Amazon | (Jun 23, 2026) | (Jun 23, 2026) | 0,00 € (Jun 23, 2026) |
0,00 €
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Jun 23, 2026 11:52 PM
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