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Competition Demystified: A Radically Simplified Approach to Business Strategy
Bruce Greenwald, one of the nation?s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
Over the last two decades, the conventional approach to strategy has become frustratingly complex. It?s easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
Over the last two decades, the conventional approach to strategy has become frustratingly complex. It?s easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
Detalhes do produto
ASIN : 1591841801
Editora : Portfolio; Reprint edição (1 setembro 2007)
Idioma : Inglês
Capa comum : 416 páginas
ISBN-10 : 9781591841807
ISBN-13 : 978-1591841807
Dimensões : 13.97 x 2.03 x 21.34 cm
Ranking dos mais vendidos: Nº 12.702 em Livros (Conheça o Top 100 na categoria Livros)
Nº 3 em Importados sobre Sistemas e Planejamento
Avaliações dos clientes: 4,6
534 avaliações de clientes
ASIN : 1591841801
Editora : Portfolio; Reprint edição (1 setembro 2007)
Idioma : Inglês
Capa comum : 416 páginas
ISBN-10 : 9781591841807
ISBN-13 : 978-1591841807
Dimensões : 13.97 x 2.03 x 21.34 cm
Ranking dos mais vendidos: Nº 12.702 em Livros (Conheça o Top 100 na categoria Livros)
Nº 3 em Importados sobre Sistemas e Planejamento
Avaliações dos clientes: 4,6
534 avaliações de clientes
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