How do you grow your business when you don't have a marketing budget?
How do you stand out in a busy world?
And what if the answer is right in front of you?
'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.'
So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. The company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:
Why giving is your secret to success
How to get people's attention when time is your biggest competitor
Why creating beats sharing
How a small team can win
Product details
Publisher : The Do Book Co; 1st edition (4 May 2017)
Language : English
Paperback : 160 pages
ISBN-10 : 190797430X
ISBN-13 : 978-1907974304
Dimensions : 12.07 x 1.59 x 18.1 cm
Best Sellers Rank: 64,419 in Books (See Top 100 in Books)
13 in Public Relations (Books)
48 in Law for Small Businesses
Customer reviews: 4.4
223 ratings