The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
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The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice&;to&;have, it's a strategic imperative.The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
Product details
Publisher : Rosenfeld Media (1 April 2020)
Language : English
Paperback : 320 pages
ISBN-10 : 1933820683
ISBN-13 : 978-1933820682
Item Weight : 1 kg 50 g
Dimensions : 15.24 x 2.54 x 22.86 cm
Best Sellers Rank: #175,227 in Books (See Top 100 in Books)
#44 in Interface Design Programming
#935 in Design & Fashion (Books)
#1,163 in Computer Science Books
Customer Reviews: 4.5
360 ratings

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Amazon (Jul 13, 2026) (Jul 13, 2026) 0,00 € (Jul 13, 2026)

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