Architecting Success: The Art of Soft Skills in Technical Sales: Connect to Sell More

“Soft Skills in the technology sector - the only approach that works in the world of 0s and 1s - yes, it’s all about the people, and this book contains a master thesis on exactly what is needed to thrive.” — Mike Skurko, Founder PRE Consulting, Inc.

“There’s no fluff here. Evgeniy has distilled an entire career’s worth of learning into a practical and highly actionable guide that will greatly benefit both newcomers to the field and seasoned professionals!”
— Kevin Magee, Chief Security Officer, Microsoft Canada.

“I’ve been an aficionado of personal improvement books and IT Security content for as long as I can remember. Evgeniy’s book strikes a rare balance between those two subject areas, which I’ve never seen before. Not only would I recommend that all IT leaders read this book, but I also recommend it to anyone in IT who works with clients.” — Neil K. Jones, Director of Cybersecurity Evangelism, Egnyte.

“Evgeniy Kharam’s Architecting Success: The Art of Soft Skills in Technical Sales. Connect to Sell More is a goldmine for anyone looking to navigate the difficult, ever-shifting and often turbulent waters of sales efforts, offering a balanced mix of practical advice, updated tactics, and real-life anecdotes that cover the full spectrum of the customer engagement experience—the good, the bad, and the ugly.” — Eldon Sprickerhoff, Founder, eSentire.