This book is a practical guide to the digital transformation of sales organizations. In 21 steps, it provides an overview of the state of the art of technologies and digital sales tools and creates an understanding of what the digitization of sales is really about.
The primary driver of digitization is the modern customer, and it is important to always keep him in mind throughout the entire sales strategy. The sole use of technologies and the pure digitization of processes are not enough to make an organization fit for the challenges of the modern business world.
All tools and processes from positioning to customer management are explained in detail in this book and illustrated with concrete examples. What do chatbots do, what are virtual and augmented reality suitable for, and what is the benefit of rapid prototyping? Which sales activities can be supported by digitalization? The author provides answers to these and many other questionsand shows how sales managers can make themselves fit for the future. With concrete tips and numerous implementation aids.
Produktinformation
Herausgeber : Springer; 1st ed. 2023 Edition (3. Januar 2024)
Sprache : Englisch
Taschenbuch : 296 Seiten
ISBN-10 : 3658388897
ISBN-13 : 978-3658388898
Originaltitel : Digitale Transformation im Vertrieb
Abmessungen : 16.8 x 1.7 x 24 cm
Amazon Bestseller-Rang: Nr. 1.269.112 in Bücher (Siehe Top 100 in Bücher)
Nr. 647 in Vertrieb (Bücher)
Nr. 943 in Informationsmanagement (Bücher)
Nr. 2.316 in Verkauf (Bücher)
Kundenrezensionen: 5,0
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