The Mouse Charmers-Bpb: Digital Pioneers Of India
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The Mouse Charmers-Bpb: Digital Pioneers Of India

The Mouse Charmers-Bpb is a collection of stories about 12 iconic digital entrepreneurs in the fields of commerce, content, and connectors. They represent the new breed of emerging entrepreneurs in the Indian scenario, who have used the power of Internet to create new markets and reinvent their approach towards older markets.
The stories of each of these 12 leading entrepreneurs describe the struggles they faced when they started out, the innovations and technologies involved, their unique marketing strategy, and the several challenges and opportunities that came up during their remarkable journey. Anuradha Goyal's rendition of these stories are inspiring and showcases the opportunities India has to offer.
Product details
Publisher : Random House India (22 April 2014)
Language : English
Paperback : 344 pages
ISBN-10 : 8184004923
ISBN-13 : 978-8184004922
Item Weight : 380 g
Dimensions : 20 x 14 x 4 cm
Country of Origin : India
Generic Name : Book
Best Sellers Rank: #470,464 in Books (See Top 100 in Books)
#3,322 in Entrepreneurship (Books)
#14,188 in Computers & Internet
#28,548 in Analysis & Strategy
Customer Reviews: 3.9
21 ratings

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Amazon (Jun 28, 2026) (Jun 28, 2026) 0,00 € (Jun 28, 2026)

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