The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.
Product details
Publisher : Sanage Publishing House (28 February 2023)
Language : English
Hardcover : 501 pages
ISBN-10 : 9395741686
ISBN-13 : 978-9395741682
Reading age : 16 years and up
Item Weight : 903 g
Dimensions : 22.86 x 15.24 x 2.89 cm
Best Sellers Rank: #20,948 in Books (See Top 100 in Books)
#37 in Design
#108 in Design & Fashion (Books)
#137 in Engineering & Technology (Books)
Customer Reviews: 4.6
757 ratings
Amazon Price History
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Actionable Gamification - Beyond Points, Badges, and Leaderboards (9395741686)
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