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The JOLT Effect: How High Performers Overcome Customer Indecision
From the best-selling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales
In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about
In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about
Amazon Price History
This is our record of Amazon price changes for The JOLT Effect: How High Performers Overcome Customer Indecision (B09S228K1D) since we began monitoring it.
| Price Type | Lowest Ever | Highest Ever | Current + | Average |
|---|---|---|---|---|
| Amazon | (Jun 14, 2026) | (Jun 14, 2026) | 0,00 € (Jun 14, 2026) |
0,00 €
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Jun 14, 2026 12:13 PM
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The 8 Laws of Customer-Focused Leadership: New Rules for Building A Business Around Today’s Customer
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