Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter
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Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter

“This book gives you more sound, simple copywriting advice per page than anything I have read.”
— DRAYTON BIRD, Ogilvy Creative Director


Based on one of the copywriting industry’s most unique and celebrated newsletters, VeryGoodCopy distills over a decade of Eddie Shleyner’s absorbing writing about creativity, storytelling, and persuasion into 207 remarkably entertaining and absolutely addictive “micro-lessons” on:
THINKING like a copywriter: 110 lessons on mindset.
These principles and concepts will help you think concretely about big things, including creativity, productivity, storytelling, influence, success and failure, research, ideation, AI, ethics, and many other concepts copywriters must understand to do their best work.
Product details
ASIN : B0DB2NKS9P
Publisher : VeryGoodCopy Media (22 July 2024)
Language : English
Paperback : 480 pages
ISBN-13 : 979-8990910607
Dimensions : 13.97 x 3.05 x 21.59 cm
Best Sellers Rank: 11,127 in Books (See Top 100 in Books)
19 in Advertising (Books)
153 in Business Development & Entrepreneurship (Books)
177 in Business Reference & Education
Customer reviews: 4.9
175 ratings

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Amazon (Jun 10, 2026) (Jun 10, 2026) 0,00 € (Jun 10, 2026)

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