A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
- How to get a job in advertising
- How to choose an agency for your product
- The secrets behind advertising that works
- How to write successful copy--and get people to read it
- Eighteen miracles of research
- What advertising can do for charities
And much, much more.
Product details
Publisher : Vintage; 1st Vintage Books ed edition (12 March 1985)
Language : English
Paperback : 224 pages
ISBN-10 : 039472903X
ISBN-13 : 978-0394729039
Dimensions : 18.67 x 1.5 x 24.71 cm
Best Sellers Rank: 12,168 in Books (See Top 100 in Books)
3 in Advertising Graphic Design
8 in Children's Books on Money & Saving
31 in Business Education & Reference
Customer Reviews: 4.6
2,357 ratings