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Ogilvy on Advertising
David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.
'The most sought-after wizard in the advertising business.' Times Magazine
From the most successful advertising executive of all time comes the definitve guide to the art of any sale.
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself.
From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.
'The most sought-after wizard in the advertising business.' Times Magazine
From the most successful advertising executive of all time comes the definitve guide to the art of any sale.
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself.
From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.
Detalles del producto
Editorial : Headline Welbeck Non-Fiction (2 febrero 2023)
Idioma : Inglés
Tapa blanda : 288 páginas
ISBN-10 : 1802794964
ISBN-13 : 978-1802794960
Peso del producto : 100 g
Dimensiones : 13 x 2.6 x 19.6 cm
Clasificación en los más vendidos de Amazon: nº185 en Economía (Libros)
nº304 en Empresa, estrategia y gestión (Libros)
nº1.220 en Libros en inglés
Opiniones de los clientes: 4,5
119 valoraciones
Editorial : Headline Welbeck Non-Fiction (2 febrero 2023)
Idioma : Inglés
Tapa blanda : 288 páginas
ISBN-10 : 1802794964
ISBN-13 : 978-1802794960
Peso del producto : 100 g
Dimensiones : 13 x 2.6 x 19.6 cm
Clasificación en los más vendidos de Amazon: nº185 en Economía (Libros)
nº304 en Empresa, estrategia y gestión (Libros)
nº1.220 en Libros en inglés
Opiniones de los clientes: 4,5
119 valoraciones
Amazon Price History
This is our record of Amazon price changes for Ogilvy on Advertising (1802794964) since we began monitoring it.
| Price Type | Lowest Ever | Highest Ever | Current + | Average |
|---|---|---|---|---|
| Amazon | (Jul 25, 2026) | (Jul 25, 2026) | 0,00 € (Jul 25, 2026) |
0,00 €
Amazon Price
Jul 25, 2026 06:01 PM
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